Many, if not all lifestyle magazines include a direct address from the featuring model in the issue, direct address is when someone, the model, looks directly into the camera in a photo shoot or just a normal photo, when they do this it creates the effect that the person in the photo is looking right at you, directly, focusing on you and giving you attention, it creates a nice effect that many people enjoy. This will possibly rope people into having a look and most probably purchasing the magazine, come on, who doesn't like a pretty women looking them in the eye? Another good use of direct address is frequently used in the story lines, people will glance over to the magazine seeing someone looking right at them with words like, "You can slim down fast!" - "You can look the best in any bikini!" -"FOR YOU, these new fashion tips for you looking your best!"- This is very clever as people can thing, "who me? i can look fabulous in a beach body!" and they'll be taking out a subscription in no time. Both of these clever techniques are perfect for advertising and marketing as people can easily get roped in by the words you, or someone beautiful eyes.